At the 2015 China International Sewing Equipment Exhibition, the embroidery machine hall E3 has gathered more than 80 embroidery machine complete machines, spare parts, and business enterprises. Today, the pattern of the domestic computer embroidery machine industry has changed significantly.

Zhuji, Zhejiang is the region with the highest concentration of computer embroidery machines in China. It has received strong support from local governments in the past two decades. After the financial crisis, the focus of computer embroidery machines production in the country shifted to Zhuji. As of now, Zhuji has more than 250 computer embroidery machine manufacturers and more than 10 city-level industrial-scale enterprises with annual sales exceeding 100 million yuan. Based on a sound industrial chain and the entrepreneurial spirit of hard work, the Zhuji embroidery machine industry has entered a new era. At the development stage, it is expected to become a high-end computer embroidery machine manufacturing base.

Production and sales changes

In 2015, the output of the entire Zhuji embroidery machine declined, and fierce market competition led to the further differentiation of the industry. Technology-leading, quality-oriented brands and large-scale complete machine manufacturers have limited production and sales declines, but have backward technology, improper management, Smaller OEMs saw a significant decline. The Guangdong market has rapidly cooled in the past two years. Although the domestic market has been depressed this year, according to production and sales data in recent years, China's computer embroidery machine industry has entered a stable period of development since the financial crisis. The reason is that the added value of the products of outstanding companies in the industry has increased, so that there has not been a significant gap in sales.

product upgrade

Today, there are a number of leading enterprises in Zhuji that have advantages in terms of scale, research and development, technology, talents, branding, management, and cost-effectiveness of products. Beaded embroidery, rope embroidery, cap embroidery, and embroidery embroidery, as well as the recent hot multi-head machines, high-speed machines, laser all-in-one machines, etc.

Super long, high speed and special are the key words of computer embroidery machine in the past two years. Difficulty in recruiting, high labor costs, and upgrading of embroidery quality requirements have further accelerated the technical upgrade of ultra-multi-head embroidery machines. Because of their characteristics of high number of heads and high efficiency, ultra-multi-head embroidery machines will continue to become the mainstream of the market. At present, all key enterprises have achieved gains in multi-head machines, high-speed machines, and special embroidery.

The maturity of embroidery machine products has made Zhuji embroidery machine manufacturers open high-end markets at home and abroad, showing strong competitiveness.

Market demand

Zhuji embroidery machines are currently exported to South Asia markets such as India and Pakistan. The rest also involve Indonesia, Brazil, Egypt, Morocco, Thailand, Vietnam, Bangladesh, Turkey, Algeria and other countries. The proportion of foreign sales greatly exceeds that of domestic sales. For the shrinking domestic market this year, key enterprises will always follow the market orientation and balance the proportion of domestic and foreign sales. The future market situation is still difficult to predict. Only relying on the technical strength of the enterprise can keep up with market demand and seize market opportunities during the period of regional rise.

Technological innovation

In recent years, textile and clothing companies have put forward higher requirements on the performance and functions of computer embroidery machines. The embroidery patterns and the quality of embroidery products are the focus of users, the value-added points of computer embroidery machines, and the competition points of computer embroidery machines of various brands. If price competition continues in the low and mid-end markets, domestic computer embroidery machine companies will enter a dead end. The basic concepts of embroidery machine manufacturing companies have changed. In the environment where the overall situation of the industry is getting cold, companies have strengthened their investment in scientific and technological innovation and refined special products, such as the introduction of gantry milling machines and machining centers to improve product quality and Accuracy of key components.

Companies in Zhuji embroidery machines now realize that they need to shift the focus from price warfare to technological innovation and strive to win with product quality, which has a positive effect on the development of enterprises and the healthy development of the industry.

future development

With the shrinking of Tajima in Japan and the withdrawal of Korean SWF from the Chinese market, Zhuji embroidery machines will usher in greater development opportunities. The biggest advantage of Zhuji is that it has formed a large-scale production base for embroidery machines, a complete industrial chain, the concentration of large-scale enterprises, and complete and reliable products. The backbone enterprises are increasingly focusing on fine management and large-scale production. Talent building, quality improvement, technology, brand building, technological transformation and many other aspects are quite accomplished. Domestic embroidery machine companies continue to cultivate products they are good at based on their product characteristics and technical expertise and regional market advantages, and expand new regions on the basis of consolidating existing markets.